The essential difference between sales and marketing is that sales is about selling products, while marketing is about selling brands, and the core business skills of the two are also different.
The vast majority of trainers in today's society confuse "sales" with "marketing", which on the surface seems harmless to you, but in fact will affect your sales execution thinking, thus reducing your sales efficiency and performance, and also reflects that these sales trainers In fact, what you want to learn is the idea and method of executing the sales business, not to listen to them share their successful experience and life lessons, which will not only affect your thinking and confidence in executing the sales business, but also waste your precious time and money.
The purpose of analyzing the difference between sales and marketing is to enable you to learn and implement the appropriate knowledge and business more clearly and quickly. The main reason for this also stems from the fact that in the vast majority of companies in today's society, the corresponding responsibilities of the sales and marketing departments are also managed separately in terms of company management. According to the respective characteristics of sales and marketing business, the following four differences are extracted.
1, Different concepts
According to the study, the so-called sales refer to the salesman's initiative to sell products to customers a behavioural ability; and marketing refers to the marketer to activate customers to take the initiative to buy products a behavioural ability. It can also be said that marketing is for the smooth development of the sales business, and create a good trading environment and atmosphere.
So sales business is the salesman to take the initiative to find customers and recommend the products sold to them, so as to help each other solve the relevant problems, so as to reach the corresponding transaction behaviour. Marketing is the act of the marketer choosing some channels, using certain promotion methods, through certain materials or activities, to stimulate the customer's sense of need for the product, so that the customer takes the initiative to consult or buy the corresponding brand products.
It can also be said that the marketer is only responsible for releasing information about the value of the product in various ways, and is not responsible for selling the product directly to the customer, i.e. not performing the act of selling, but the marketer can travel the duties of a salesman such as receiving customers, just as a salesman can also travel the duties of a marketer such as planning and promotion.
Combined with the various types of enterprise management in today's society, its sales and marketing business is also divided into departments of management, while both belong to the enterprise marketing management department, and belong to the equal level department.
For any enterprise, the main purpose of the sales business is to sell products, while the main purpose of the marketing business is to enhance brand awareness; thus, it can be concluded that the essential difference between the two purposes is that sales is to sell products, while marketing is to sell brands.
Only for some small enterprises, due to limited funds, talent and other factors, so the first can only be implemented first sales business, the purpose is to sell the product first, so that enterprises get a certain amount of cash flow and profits, and then to implement the marketing business, thus achieving the effect of enhancing corporate brand awareness, so as to accelerate the results of product sales behavior.
For you, when you are engaged in the initial stage of sales or marketing business, you must first practice the core skills of the business. Because companies will only give you a probationary period of 3 to 6, or even a shorter one, you can only acquire the core skills of the business in the early stages so that you can achieve a certain level of performance in a short period of time, and then practice the relevant supporting skills after you have stabilised your performance.
According to research, when you are in the sales business, the first thing you want to do is to get a list of potential customers; secondly, to develop a list of potential customers who are interested in your products; then to follow up and make an appointment to talk to some customers you feel are interested; and finally, through your communication, to activate the customer to buy the product on the spot. This leads to the core skills of sales: analysing potential customers, developing potential customers, following up with potential customers and activating customer transactions.
Similarly, if you are in the marketing business, the first thing you want is an executable promotion plan; the second thing is to select marketing channels and platforms according to this plan; then to create marketing content according to the requirements of the plan and channels; and finally, to execute the promotion of the marketing plan. This leads to the core skills of the marketing business: planning a marketing plan, choosing a marketing channel, producing marketing content, and promoting marketing content and other four capabilities.
According to the introduction of the core skills of both sales and marketing business, as well as combining the phenomenon of various enterprises in today's society, it can be seen that there is a difference in the nature of the abilities of the respective executors of sales and marketing.
Sales people need to be able to communicate, socialize and negotiate, and they need to have the patience and willpower to achieve good sales results.
Marketing professionals need to have creative skills, writing skills, and the ability to use hardware and software such as computers and video cameras, and preferably also have a unique ability to analyses human nature, so as to obtain amazing marketing results.
In summary, the analysis of "sales" and "marketing" between the difference, the purpose is to inspire you to engage in the corresponding business, to seize the core skills of the business to practice, to implement; to eliminate some sales work in the salesman, the inner mind always think It is not that salespeople cannot do marketing, but that they have to fulfil the basic conditions of the sales business before they can think about how to stimulate the interest of customers through marketing, thus increasing the ease and efficiency of the sales business.
If you think too much about marketing during the execution of your sales business, it will affect your time and efficiency in executing your sales business, thus affecting your sales performance. It is therefore recommended that you focus and concentrate when doing something, and only then will a qualitative change occur.